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THE APPLICATION OF MARKETING CONCEPT IN THE TEXTILE INDUSTRY A CASE STUDY OF KADUNA TEXTILES LTD, KADUNA
ABSTRACT
This study is a modest attempt to appraise the understanding of the marketing concept, the application, the degree and of course the general marketing activities in the textile industry with particular references to Kaduna Textile. It is aimed at assessing the extent to which the company has embraced and its implementation of the modern marketing concept with a view to finding solution to the various marketing problems millitating against its sudden down-turn in fortune and profitable operation. In view of this it is considered that the industry must formulate and implement strategies that will help it survive now and in future. The Textile industry is one of the major sectors of the Nigerian economy, therefore its level of performance is definately of great interest to all Nigerians. Also considering the trend of economic eventsin tnis country, it clearly shows that there are higher economic pressure anticipated.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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