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IMPACT OF COMPETITIVE ADVANTAGE TO THE PERFORMANCE OF BUSINESS ORGANIZATIONS IN NIGERIA
ABSTRACT:
This work discusses the impact of competitive advantage to the performance of business organizations in Nigeria(A case study of coca cola companies in Nigeria). A hundred and twenty questionnaires were shared amongst employees and managers of coca cola companies in Nigeria. Interviews and surveys were also conducted.
Primary and secondary data were used the analysis. Both frequency distribution and regression analysis were used.
It was observed therefore that competitive advantage has a significant positive impact on the performance of business organizations in Nigeria. Also, there is a strong and positive relationship between competitive advantage and the performance of business organizations in Nigeria.
TABLE OF CONTENT:
CHAPTER ONE
INTRODUCTION
- Background of the Study
- Statement of the Research Problem
- Objectives of the Study
- Significance of the Study
- Research Questions
- Research Hypothesis
- Conceptual and Operational Definition
- Assumptions
- Limitations of the Study
CHAPTER TWO
LITERATURE REVIEW
- Sources of Literature
- The Review
- Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- Research Method
- Research Design
- Research Sample
- Measuring Instrument
- Data Collection
- Data Analysis
- Expected Result
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
- Data Analysis
- Results
- Discussion
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
- Summary
- Recommendations for Further Study
Bibliography
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