EFFECT OF COMMUNICATION ON EMPLOYEE PERCEPTION TO CHANGE IN AN ORGANISATION (CASE STUDY OF CHI LIMITED KADUNA)

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EFFECT OF COMMUNICATION ON EMPLOYEE PERCEPTION TO CHANGE IN AN ORGANISATION (CASE STUDY OF CHI LIMITED KADUNA)

ABSTRACT

This study examines the role of communication strategies in change management process in Chi Limited. The research central objective is to conceptualize frame work of the integrated role of communication strategies formulation in conjunction with change management process. Also, it intended to investigate some depth of understanding of how the executive at different level and employees perceive the internal communication process surrounding the change in Chi Limited. As such, the research question that guided the work are: How do the employee’s involved internal communication in Chi Limited aid change management process in Chi Limited? How does the management of Chi Limited formulate communication strategies in the context of change management? What are the constraints militating against change management process in Chi Limited? A survey method was used for this study. The population consisted of the entire workforce of Chi Limited with a total population of 25 persons. Out of the entire population of 25 persons, 20 persons were selected as the sample size of this study. A questionnaire was developed by the researcher based on likert 5 point scales and was used for the study. Mean scores was used to analyze the data based on the research questions. The research results shows that communication strategies in Chi Limited is design to aid the change management process through the formation of pattern of communication that is informal tailored to gather feedback from employees through constant interaction which aid management decision making and consequently cushion change resistance. But inspite of this, the change management process in Chi Limited is constraint from problems arising from employees resisting change due to the nature of change pattern adopted in Chi Limited .As such it is recommended that Series of comprehensive communication plans for change should be formulated in Chi Limited . This will serve as an important tool enabling adaptation in people and organization and would aid the conveyance of change messages in a strategic manner across the organization to achieve employee’s commitment.

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