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A STUDY ON COOPERATIVE MARKETING WITH REFERENCE OF CHHATTISGARH MARKFED LIMITED
ABSTRACT
Efficient and organized marketing is essential for the healthy growth of any community. It benefits the producer as well as the consumer. Unregulated markets involve a long chain of intermediaries before the commodity reaches the final consumer, with the result that the cost of the commodity becomes exorbitant. To eliminate the middle men from the marketing activities and provide better price for agricultural producers the cooperative marketing societies were established during 1912 Act. Cooperative marketing societies are organized by the farmers themselves and the profits are distributed among the members based on the quantity of the produce marketed by them. Agricultural marketing cooperatives have facing several problems, their performance is not up to the mark due to inadequate working capital, traditional methods of marketing, lack of technical support, untrained personnel, and lack of support from apex marketing societies. Therefore, it is necessary to study on cooperative marketing. This paper attempts to analyze key performance indicators of Chhattisgarh Markfed. An analytical research design (key performance indicators) is followed in the present study. The study is based on secondary and primary data. Empirical results show positive and satisfactory performance of Chhattisgarh Markfed.
KEYWORDS: Cooperative Marketing, Agriculture, Marketing Society, Chhattisgarh Mark fed, Economy