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INFORMATION SOURCES AND UTILIZATION BY POULTRY FARMERS IN JALINGO LOCAL GOVERNMENT AREA, TARABA STATE, NIGERIA

Abstract: The study examined the information sources and utilization behavior of poultry farmers in Jalingo Local Government Area of Taraba State, Nigeria. Data were collected from 70 poultry farmers in six out of the ten wards based on significant participation in poultry farming. Data were collected using structured questionnaire and analyzed using descriptive statistical tools. The results revealed that 38.6% of the respondents were 45 years old or younger. All (100%) of the respondents had one form of education or the other, 80 % were married while 52.9 % were female. Information on poultry disease, prevention and cure and poultry meat processing and preservation, were the major information needed by the respondents. Feed sellers was the significant source of information used by the respondents, while information on poultry feeds and their sources, housing  management and day old chicks were the major poultry farming information utilized by the respondents. Odd timing of extension message was the significant constraint to information seeking and utilization by the respondents. It was therefore recommended that contact farmers (feed sellers) should be used in disseminating the poultry farming information needed by the respondents. Also extension messages designed for the farmers should be disseminated at a time convenient to them.

Key Words: Poultry farming, information, source, utilization.

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