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THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON ORGANIZATION PROFITABILITY
Abstract
The research on “the impact of corporate social responsibility (CSR) on organizational profitability” seeks to enrich our understanding of CSR as strategic tool for achieving organization competitive advantage and profitability. The study made use of Profit after Tax and investment in CSR data which are secondary data from Nigerian Breweries PLC and Lafarge Africa PLC annual reports as of 2005-2014. The data collected were analyzed using simple regression, coefficient of correlation (R), and coefficient of determination (R2). The study revealed that, there is positive correlation between CSR investments and organizational profitability. It is recommended that, organization management should formulate and implement their CSR program in consultation with its stakeholders.
Keywords: corporate social responsibility, corporate social philanthropy, profitability, strategy and sustainable