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IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON FINANCIAL PERFORMANCE
ABSTRACT
Based on the top most companies (the biggest study on corporate reputation world-wide) this paper investigates the influence of CSR on financial performance of the company. Corporate social responsibility is measured as the summation of donation and the environmental cost which is taken from annual reports of the companies over last few years. This research study has documented that CSR influence great impact on financial performance of the companies. Also this paper shows that ITC Ltd showed a significance relation whereas Nestle Indian Ltd did not show significance relationship. Hence, through this paper it can be concluded that a significant relation may not be determined between CSR expenditure and profit after tax of companies.
Keywords: CSR, Financial Performance, Company, ITC, Nestle