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MORALE OF EMPLOYEES IN A PROFIT DRIVEN ORGANIZATION (A CASE STUDY OF UNION PLC ABAKALIKI BRANCH)MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA – (A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN)
ABSTRACT
One of the major organizational problem has been the unsatisfactory behaviors of workers about their management and organizations.
In view of this, the study of morale of employees in a profit driven organization was carried out using union Bank Plc Abakaliki Branch as a case study.
The population for the study comprised all the staff in union bank Plc Abakaliki Branch. A survey method of research was used in carrying out the research.
Questionnaires and personal interview were the instrument used for data collection.
Tables and simple percentage were used in answering the questionnaire.
The findings of the study were. That the workers enjoy their work and there is a good friendly relationship between them and the management which help to boos their morale; that there are good pay related incentives and benefits available to employees which help to boost the morale of the workers, that positive relationship exist between staff morale productivity profit level. That cross training is a very strong technique in boosting employee morale; that the number of hours they work each weeks is too long and this lowers their morale.
Based on the findings, some recommendation were made to enhance employees morale as w ell as achievement of corporate goals.
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF PROBLEMS
1.3 RESEARCH OBJECTIVES
1.4 RELEVANCE OF THE STUDY
1.5 SCOPE OF THE STUDY
1.6 RESEARCH QUESTION
1.7 LIMITATION OF STUDY
1.8 DEFINITION OF TERMS
CHAPTER TWO
LITERATURE REVIEW
2.1 THE CONCEPT OF MORALE
2.1.1 GENERAL CONSIDERATIONS IN BUILDING MORALE
2.2 BOOSTING EMPLOYEE MORALE
2.3 THE RELATIONSHIP BETWEEN MOTIVATION & EMPLOYEE MORALE
2.4 EMPLOYEE MOTIVATION THE ORGANIZATIONAL ENVIROMENT AND PRODUCTIVITY
2.5.1 MORQALE IN MOTIVATING WORK ENVIRONMENT
2.5 MOTIVATION AS THE KEY TO PERFORMANCE IMPROVEMENT.
2.5.1 HOW TO MOTIVATE EMPLOYEE TO BOOST THEIR MORALE
2.6 COMMON MYTHS ABOUT EMPLOYEE MORALE
2.7 BASIC PRINCIPLES TO REMEMBER AND STEPS TO TAKE TO ENHANCE EMPLOYEE
2.8 CROSS-TRAINING AS A MORALE BOOSTER AND PROBLEM-SOLVING TECHNIQUES
REFERENCE
CHAPTER THREE
3.1 RESEARCH METHODOLOGY
3.2 SOURCES OF DATA
3.3 POPULATION OF THE STUDY
3.4 SAMPLE SIZE DETERMINATION
3.5 DEVELOPMENT AND ADMINISTRATION OF THE RES EARCH INSTRUEMENT
3.6 METHOD OF DATA ANALYSIS
REFERENCE
CHAPTER FOUR
4.1 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
REFERENCE
CHAPTER FIVE
5.1 SUMMARY OF FINDINGS
5.2 RECOMMENDATIONS
5.3 CONCLUSION
5.4 AREAS FOR FURTHER RESEARCH
BIBLIOGRAPHY
APPE NDIX 1
APPWENDIX II
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
There is no doubt that human resources are the most important in all organizations. But to gain maximally from their services, it is necessary to pay much attention to the relationship that should exist between the human being and the content of the jobs.
It is common feature that employees in organization from time to time develop some kind of attitude about their job, pay supervisor, promotions, co-workers etc though the average worker does not enjoy the privilege of having his salary up graded frequently, he finds himself daily designed by fresh financial responsibilities which he does not envisaged and can hardly accommodate.
This has negative effects on his morale and psychological balance leading to distributions characterized by lower productivity which will in turn affect long-term corporate goals.
It is known that the primary reason for the existence of any business organization is profit maximization as this is what ensures the continued growth and survival of that organization. Also, there is no gain saying that of the factors of production, labour is by for the most volatile. The volatility of labour is not unrelated to the fact that human being are rational, responding to a range of environment stimuli. Therefore, the most common problem faced by managers has been how best to stimulate and motivate other employee for higher productivity.
In the competitive world of business the efficient utilization of human resources for profit maximization can only be attained through adequate and effective use of motivational technologies and strategies.
To achieve it’s pre-determined goal of profit maximization, therefore, an organization must be able to develop an organizational structure where managers supervisor can through understand what motivate a worker to behave positive and the mechanics of causing a change from negative be behavior to positive. This is all about employees morale in a profit driven organization.
Employees morale consist of cognition, (knowledge, belief, expectation) emotion (likes and dislikes, feeling, sentiments) and also behvourial tendencies. Warsh 2002 defined morale as having employee feel good about working for the company and respecting it the employee with good morale likes his work and is wiling to cooperated in moving from job to job explained Warsh.
Employee (staff morale is more of various attitudes posses by employees partly related to specific factors like wages, supervision, conditions of works, recognition of ability fair evaluation of work, steadiness of employment, prompt settlement of grievances, advancement opportunities, social relationship on the job, fair treatment by employers, other factors include labour/social activities temperament, level of aspiration, employee age, desire health, social status and industries are mush concerned with the level employee morale because these attitude have been shown to be strongly related to objective measures like performance since “A happy worker is a productive worker.
Therefore, this research is going to look into morale of employee in a profit oriented organization.
1.2 STATEMENT OF PROBLEM
However large or small company or business is it is employee at all levels that can make or break it. This holds true not only for the employee organization hire on a regular basis but also for temporary and casual workers. It is as important to research and study the needs, drives and expectations of people, the organization hire or employ and aim at responding to an satisfying them, as it is with regard to customers.
In actual fact considering the role each employee play in s company’s success, analyzing and planning and adequate response to employees motivation deserves first place in the order of business.
Before going any further, let us shift our approach from grouping people the generic category of employee to individual human beings and term them as hired workers. This is what they are we must acknowledge them as human beings with individual needs, driven, characteristic/personalities and acknowledge their contribution to the business success.
Though each person has specific needs, desire, characteristic personalities, aspirations, and capabilities, at varying degrees of intensity people’s basic needs are the same as illustrated by Abraham Maslow (Hierarchy of needs). Experience has shown that man always behaves in a way that will lead him to attain some goal. It is not always that the specific goal may be consciously known. This is why man ponder over their past behaviour and wonder why they ever took such actions. The urge or drives that induce or motivate individual behavioural pattern are mostly sub-conscious.
Having known the relationship that exist between individual morale of employees and (productivity) profit, then what is important to a manager is how he/she can understand predict and /or cause a change in the activities of his subordinates. Certainly, this cannot be done unless the manager knows which motivate or needs that can induce his subordinates to take certain actions at any given time.
Therefore, the focus of this research will be on the analysis of morale in profit oriented organization.
This study will enable management to know how best to deal with the human element at any point in time and under changing circumstances.
1.3 RESEARCH OBJECTIVES.
This research have the following objective.
1. To know whether good working relationship between the subordinate and their superior lead to high employee morale.
2. This study intends to know if greater satisfaction will be derived by worker, if their management gives them a free hand to participate in their organization decision making than when they are allowed to participate in decision.
3. Whether workers would have greater morale when given recognition to heir contribution(s).
4. To know the effect of employee high and or low morale on the profit level of the organization.
5. Recommendations will also be given on how to increase or boost the morale of employees in a profit orientated organization.
1.4 RELEVANCE OF THE STUDY
The study if examined will be of immense benefit to management of organization, employees, students and the general society. To management the study will give them an indication of the general level of their employees morale in the company. It will equally indicate specific areas that can create high or low employee’s morale it will also help the management of organization by guiding them in formulating good policies for it’s personnel towards morale.
To employees, it is going to be a way of improving their attitude through emotional release, since they are given a chance of getting things of their chests (repressed feelings) educationally it will also serve as a continuity of study in line with the principles of science. Serving as a work of reference for other scholars who would embark on the subject matte r in future time.
Other groups that will also benefits from this study include:
i. International organization
ii. General society
iii. Consultants etc.
1.5 SCOPE OF THE STUDY
In this project work, the researcher decided to concentrate on corporate institution being union bank of Nigeria Plc Abakaliki branch. This study is therefore restricted to all the staff of the branch.
The bank have been chosen because of it’s long acquaintance with the banking industry in Nigeria. They fall within first three largest bank in Nigeria (source: financial standard vol. 28, January 27 2004).
1.6 RESEARCH QUESTIONS
In the process of carrying this research the following question will be looked into.
1. Does good working relationship between the employees (subordinate) and superior leads to high morale?
2. To what extent do workers participate in decision-making?
3 Are the employees contributions considered and valued?
4. What is the effect of employees morale (whether high or low) on the organizational profit level?
1.8 DEFINITION OFTERMS
1. Personality: This is refer to the sum total of individual’s behaviour.
2. Motive: The drive, desires, needs wishes similar forces that channel human behavior towards goal.
3. Motivator: Force that induce individual to act or perform forces that influences human behaviour.
4. Hierarchy of needs: Psychologist Abraham Maslow’s theory that basic human needs exist in an ascending order of importance.
5. Ethics: Sets of generally accepted standards of social conduct.
6. Objective: The ends towards which activities is aimed thje end points of planning.
7. profit: The surplus of sales over expenses.
8. Feed back: An information input in a system transmitting messages of system operation of indicate whether the system is operating as planned.
9. Rationality: Analysis requiring a clear goal a clear understanding of alternative by which a goal can be reached.
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